Your business development and brand value are very closely linked to your due diligence and often not enough consideration is given to supply chain integrity until an incident takes place. Companies which fail to thoroughly test and verify their systems are likely to make avoidable mistakes that could harm their business as well as their brand. Brand protection should never be ignored or forgotten. Both rolling news coverage and the rise of social media mean that negative publicity can be spread around the world very quickly.

If you do experience a breach of your bakery supply chain or operations, we offer a crisis management service to give a plan to rectify the incident, prepare an authentic and reassuring PR communication and manage both the media and social media.